OEM dealership insurance is transforming the car-buying experience by streamlining coverage at the point of sale and boosting customer retention for dealers and manufacturers.

OEM dealership insurance is emerging as a powerful tool for improving the car-buying experience and boosting dealership profitability. In this Executive Spotlight interview, Matt Edmonds of In The Car explains how integrating insurance at the point of sale not only speeds up transactions but also enhances customer retention by keeping buyers within the brand ecosystem. From seamless quoting to smarter coverage recommendations, OEMs and dealers alike are leveraging insurance as a key differentiator in the modern showroom.

Edmonds emphasizes the value of keeping customers “in the ecosystem” by offering bundled services like financing, service plans, and insurance directly through OEMs and dealerships. This approach not only supports brand loyalty but also improves post-sale engagement. For example, if a customer files a claim, they’re more likely to return to the originating dealership for repairs and may even trade up to a newer model. By managing rentals and claims within the same brand ecosystem, dealerships can prevent customers from experiencing competing vehicles that might sway future purchase decisions.

Edmonds outlines the benefits for both consumers and dealerships. For customers, the platform offers ease of use, quick quotes, accurate coverage recommendations and competitive pricing. For OEMs and dealers, it creates new revenue streams and strengthens retention by adding frequent insurance-related touchpoints.

Whether during vehicle selection, service visits or post-accident repairs, this integrated approach transforms dealerships into comprehensive automotive service hubs — paving the way for potentially bundled payments that mirror the convenience of home mortgage escrows.

Watch the video above to learn more about this and more!

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