In The Car (ITC) is a cleverly disruptive synthesis of people and technology revolutionizing the value of the car buying process through our embedded, digital-first auto insurance products.
In addition to car sales, automobile dealers and OEMs have traditionally relied on revenue growth from vehicle service work and financing packages (F&I). As F&I penetration reaches a saturation point, this revenue stream will flatten out. OEMs and car dealers, who want to continue generating revenue, are exploring new revenue streams. This is where our embedded auto insurance platform comes into play.
Traditional insurance companies spend more than $10 billion each year on advertising; an absorbent expense they pass on to customers. In The Car does not advertise. This enables us to save your customers—with good driving records and credit—as much as 15% on auto insurance.
Customers appreciate the extra value and support provided by OEMs and auto dealers who provide attractive, value-added services at the point of sale. It increases customer satisfaction and retention.