IN THE CAR® — Where Expertise & Innovation Fuse to Supercharge the Car Buying Experience

    Road through forest

    The In The Car® Platform

    Revolutionize Your Car Sales Success:

    Unleash the Power, Experience, Vision & Innovation

    In The Car (ITC) is a cleverly disruptive synthesis of people and technology revolutionizing the value of the car buying process through our embedded, digital-first auto insurance products.

    The Time to Reinvent Your Business is Now

    In addition to car sales, automobile dealers and OEMs have traditionally relied on revenue growth from vehicle service work and financing packages (F&I). As F&I penetration reaches a saturation point, this revenue stream will flatten out. OEMs and car dealers, who want to continue generating revenue, are exploring new revenue streams. This is where our embedded auto insurance platform comes into play.

    You secure long-term commitment, which gives you an opportunity to build on a steady revenue stream for years to come.

    Insurance is highly "sticky" with an average retention rate of 84%. When customers buy auto insurance alongside their car purchase, you secure long-term commitment and a steady revenue stream for years to come.

    Benefits of Enhancing the Customer Experience

    Increase Customer Satisfaction.

    Increase Customer
    Satisfaction.

    Delight your customers through the convenience and cost savings of a value-oriented purchase of complementary offerings.

    Build Customer Confidence.

    Build Customer
    Confidence.

    Give customers peace-of-mind through data-driven quotes generated by our secure, digital first SaaS platform.

    Attract Repeat Buyers.

    Attract Repeat
    Buyers.

    Build strong, long-term customer relationships—for a greater share of wallet—through auto-insurance products.

    Save Your Customers Up to 15% on Auto Insurance

    Traditional insurance companies spend more than $10 billion each year on advertising; an absorbent expense they pass on to customers. In The Car does not advertise. This enables us to save your customers—with good driving records and credit—as much as 15% on auto insurance.

    Keep Them Coming Back, Over-and-Over.

    Customers appreciate the extra value and support provided by OEMs and auto dealers who provide attractive, value-added services at the point of sale. It increases customer satisfaction and retention.

    "
    We are at a turning point within the car market where OEMs and dealers must reinvent and differentiate themselves or risk being left behind.

    Matt Edmonds

    CEO - In The Car