In The Car

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In The Car is Revolutionizing the Auto Insurance Landscape by Introducing Embedded Insurance.

August 4, 2023 09:00 AM Eastern Daylight Time

Dateline – In The Car, an embedded digital-first insurance enterprise was recently launched. Enabling car shoppers to also buy auto insurance, in one transaction, online or in the dealership.

“It’s the fastest, easiest way to buy car insurance,” says Matthew Edmonds, CEO. “Survey after survey has found that customers buying online or at the car dealer, want to complete the transaction in one session. In The Car creates a customized, competitively priced insurance policy in 30 seconds or less.”

Edmonds estimates that a quarter of all automobile insurance policies will be bought through car manufacturers or dealerships within five years.

Buying insurance can often be a cumbersome process, plagued with numerous challenges that leave individuals feeling frustrated and overwhelmed. The traditional insurance purchasing journey typically involves a time-consuming application process, extensive questions, and gathering and submitting various documents.

In The Car offers a better way, by offering embedded insurance in a seamless process with the purchase of the new auto.  In The Car uses information already provided for the sale and financing of the car and combines that with other information like prior insurance coverage, driving record, etc.  The result is a competitively priced, customized policy from a highly rated insurer in just one click.

During a series of soft launches at dealer websites in the Southwest, nearly half of buyers requested a quote from In The Car, and close to 20 percent purchased policies created just for them. “In addition to getting a good deal, In The Car also enables shoppers to get an idea of their total cost of ownership – including the insurance,” says Edmonds.

While In The Car saves time and is user-friendly, it can also save consumers money. Traditional legacy insurers spend more than $10 billion a year on advertising which they pass along to customers. In The Car does not advertise. By skipping the cost of advertising, In The Car, and their car manufacture and dealer partners, estimate they can save consumers with good driving records and good credit as much as 20 percent.

Auto policies written by In The Car are all backed and licensed by well-known, highly-rated insurers.

For more information, please go to

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Rod Fox

Rod is the Managing Partner of F&S Ventures, a privately-held insurance investment firm he formed in 2008 with Jim Stanard, the former CEO of RenaissanceRe. Rod is also Executive Chairman of Howden Tiger. Howden Tiger is a global strategic reinsurance and capital advisory firm, working with a high-end group of insurers. Prior to Howden Tiger, Rod served as the Chief Executive Officer of Praetorian Financial Group where he led the re-structuring, re-branding, and successful sale of the $2B specialty property and casualty insurer to QBE of the Americas. Prior to PFG, Rod was the founder and Chief Executive Officer of Benfield Group’s US reinsurance platform. Rod holds the CPCU designation and is a graduate of Middlebury College and the Executive Risk Management Program at the Wharton School of the University of Pennsylvania.

Rod Fox


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