In The Car Announces Data Integration Partnership With COX Automotive’s Opentrack DMS APIS Benefiting Dealers and Customers
Stamford, CT, July –, 2024 – In The Car, LLC., an embedded digital-first platform that enables OEMs and dealerships to provide insurance policies directly to consumers, today announced a data integration with Cox Automotive’s Opentrack DMS APIs, the leading provider of solutions for managing dealership and F&I processes. This new data integration will provide benefits for mutual dealer customers of both In The Car and Cox Automotive’s Dealertrack.
With ITC’s ap integrated with Cox’s Opentrack DMS API, dealers can provide customers a highly customized insurance policy in less than a minute. The new digital tool incorporates data collected by Dealertrack during the sales process and combines that with ITC-generated data about the customer’s driving record, prior insurance claims, other household vehicles and drivers, etc. The result is a near-instant insurance policy.
“For dealers, a policy in hand means they can complete the deal and move on to the next sale,” explained Matthew Edmonds, President and CEO of In The Car. “For customers, it means getting competitively priced insurance on the spot without having to call their agent or shop around online.”
Multiple surveys have shown that about 80% of car buyers would prefer purchasing, financing and insuring to be an all-in-one customer experience.
In addition to providing customers a quote and insurance near instantaneously, dealers also benefit because the policies issued at the point of sale also require the use of in-house or approved collision repair and OEM parts.
About In The Car, LLC
In The Car, LLC, is a leading provider of white-labeled, turn-key, digital-first insurance programs designed for OEMs and dealerships to provide a seamless, real-time integrated insurance experience for customers at the point of sale. More information about the company and its products and services is available at www.inthecar.com.
